Hoffman soon recruited a remarkable group of athletes, whom he tagged his "York Gang." He gave these men jobs in the factory, where they trained for national and international meets. ![]() He soon discovered a willing public of aspiring weightlifters like himself who would buy not only barbells but also health and fitness products. Within a decade, his passion for sport exceeded his need to produce oil burners and by the outset of the Depression he began manufacturing barbells at the factory. Hoffman created his so-called muscle empire out of an oil-burner business that he started in the early 1920s. Muscletown USA-part biography, part business history, and part sports history-chronicles how Hoffman made York the mecca of manly culture for millions of followers worldwide. He popularized weight training and inaugurated a golden age of American weightlifting. Often called the "Father of World Weightlifting," Hoffman was a pioneer in marketing barbells and health foods. Bob Hoffman, the founder of York Barbell, propagated an ideology of success for Americans seeking physical improvement. ![]() ![]() From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company.
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